Skip to main content

Market Research (5 cr)

Code: LTP7046-3004

General information


Enrollment
01.04.2023 - 15.04.2023
Registration for the implementation has ended.
Timing
29.08.2023 - 22.10.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 50
Degree programmes
Degree Programme in Business Economics
Teachers
Olli Hatakka
Teacher in charge
Olli Hatakka
Groups
LLNS21
BBA, Business Economics, Full-time studies, Fall, 2021
Course
LTP7046

Evaluation scale

H-5

Content scheduling

According to plan which is given to students in the beginning of the course.

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.

Content

Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.

Location and time

1. period in autumn. Karelia UAS, Wärtsilä campus.

Materials

To be announced in the beginning of the course.

Teaching methods

Lectures, excercises and exams.

Student workload

% cr. = 133 h. Lectures, Project work and exams.

Go back to top of page