Event Digital Marketing and Analytics (3 cr)
Code: HM10083-3001
General information
Enrollment
16.01.2023 - 10.05.2023
Timing
01.02.2023 - 18.06.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Open UAS
Teaching languages
- Finnish
Seats
15 - 100
Degree programmes
- Degree Programme in Media
- Open University of Applied Sciences Studies
Teachers
- Maria Iltola
Teacher in charge
Maria Iltola
Scheduling groups
- Avoimen opiskelijat (Size: 100. Open UAS: 100.)
Groups
-
KAKK23Karelia, Open UAS, All, Spring, 2023
Small groups
- Open UAS students
Objective
• You know the key tools and methods of digital marketing.
• You know how to choose the tools that best support event marketing.
• You know how to use key digital marketing tools effectively.
• You know how to collect and use data obtained from digital channels in the marketing and sales of the event.
Content
In the course, you will familiarize yourself with the most important methods and tools of digital marketing and learn how they can be applied in the marketing of an event. In the course, you will practice using digital marketing tools and learn to analyze and visualize data obtained from digital channels in event marketing.
Digital marketing tools and methods:
• Content marketing
• Search engine visibility on Google (free and paid)
• Social media marketing (free and paid) - Facebook, Instagram, LinkedIn
• Google Ads video and display advertising
• Email marketing
• Event and ticket sales platforms and Online stores
Digital marketing monitoring and analysis:
• Setting goals and tracking conversions with digital marketing tools
• Marketing implementation methods based on monitoring
• Google Analytics
• Measurement and analysis of marketing results
• Media monitoring and information search
Location and time
Moodle learning environment 1 February 2023–18 June 2023
Teaching methods
Online studies in the Moodle environment.
Student workload
3 credits equals 81 h of student working hours.
The workload is divided into: Training videos 27 hours. External study materials, reading and viewing 27 hours. Tasks and plans 27 hours.
Assessment criteria, approved/failed
Correctly completed, returned tasks.
Content scheduling
The education is entirely in Finnish.
Further information
The trainer is Joona Kotilainen from Tovari Oy. The studies are carried out entirely as online studies, which the student can complete independently according to his own schedule.
The studies are carried out as non-stop studies, i.e. the student can register for the studies at any time before the end of the registration period. New registrations are processed once a week.
For any questions related to registration and starting studies, please contact avoinamk@karelia.fi.
The training was produced in the Smart Event Managers (SEM) project https://sem.karelia.fi
The operation is made possible by funding received from the European Social Fund, the ELY center of Etelä-Savo and the Karelia University of Applied Sciences. The duration of the project is 1 May 2021-31 October 2023.
Evaluation scale
Approved/Rejected
Assessment methods and criteria
The course has been successfully completed when the student returns the assignments. Grade passed/failed.
Assessment criteria, fail (0)
No returned assignments
Further information
The training provider is Joona Kotilainen from Tovari Oy. The studies are carried out as online studies, which the student can complete independently according to his own schedule. There is nonstop registration for the course.
The training was produced in the Smart Event Managers (SEM) project https://sem.karelia.fi
The operation is made possible by funding received from the European Social Fund, the ELY center of Etelä-Savo and the Karelia University of Applied Sciences. The duration of the project is 1 May 2021-31 October 2023.