Marketing Communication in English (3 cr)
Code: LL10041-3001
General information
- Enrollment
- 01.10.2023 - 31.10.2023
- Registration for the implementation has ended.
- Timing
- 05.02.2024 - 12.04.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Kielten ja viestinnän opetus (KVO)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Hanna Ronkainen
- Teacher in charge
- Hanna Ronkainen
- Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
- Course
- LL10041
Evaluation scale
H-5
Objective
After successfully completing the study unit, you are able to present a company and exhibit its products and services in English at an international trade fair. You perform and interact in a natural and customer-focused way. You are able to recognize cultural features that influence sales and negotiation processes and you can take them into account when choosing your negotiation strategy and appropriate communication style. You can communicate in English in social media channels and can write an interesting blog post. You can provide after sales service and reply tactfully to customer feedback and complaints.
Content
Persuasive communication, sales pitch and promotion at trade fairs, exhibitions and other events
Communication is social media and blogging
International and multicultural negotiations
After sales and complaint adjustment
Materials
Niskanen, T., Vetter, J. & Urbom, R. 2015 (tai uudempi). Business Express. Helsinki: Sanoma Pro.
Teaching methods
Content: sales pitches and presentations at international trade fairs or other events
Communicating on social media channels and producing blog posts
International and multicultural negotiation situations
After-sales service and complaint management
Student workload
Opintojaksolla on 28 tuntia aikataulutettuja tapaamisia kampuksella eli muuta työskentelyä on noin 53 tuntia. Viikottaisten tapaamisten lisäksi opiskelu edellyttää itseopiskelutehtävien tekemistä ja aktiivista osallistumista pari- ja ryhmätöihin.