eCommerce (4 cr)
Code: LL10020-3001
General information
Enrollment
01.04.2023 - 15.04.2023
Timing
23.10.2023 - 15.12.2023
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 90
Degree programmes
- Degree Programme in Business Economics
Teachers
- Mikko Hyttinen
Teacher in charge
Mikko Hyttinen
Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
Objective
-understand the opportunities of e-commerce to support the company's operations.
-will be familiar with the key concepts of e-commerce.
-recognize the opportunities and challenges of the internet and social media for the company's communications.
-can draw up a plan for the development of the company's eCommerce practices.
Content
-eCommerce
-online store
-online marketing and web analytics
-emarketing communication and social media
-legal aspects of ecommerce
Evaluation scale
H-5