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eCommerceLaajuus (4 cr)

Course unit code: LL10020

General information


Credits
4 cr
Teaching language
Finnish
Responsible person
Mikko Hyttinen, Vastuuopettaja
Lotta Lilja, Vastuuopettaja

Objective

-understand the opportunities of e-commerce to support the company's operations.
-will be familiar with the key concepts of e-commerce.
-recognize the opportunities and challenges of the internet and social media for the company's communications.
-can draw up a plan for the development of the company's eCommerce practices.

Content

-eCommerce
-online store
-online marketing and web analytics
-emarketing communication and social media
-legal aspects of ecommerce

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