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International Market Research (3 cr)

Code: LTB6037-3002

General information


Enrollment
01.10.2022 - 31.10.2022
Registration for the implementation has ended.
Timing
16.01.2023 - 03.03.2023
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
3 cr
Mode of delivery
Contact learning
Unit
International Business (BB)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
English
Degree programmes
Degree Programme in International Business
Teachers
Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
LBNS21
Bachelor of Business Administration, International Business, Fall, 2021
Course
LTB6037

Evaluation scale

H-5

Content scheduling

The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.

Option for company visits, presentations by industry representatives.

Possible assignments from the companies.

Objective

You will learn how to plan and implement a real international marketing research project, and how to write a research report.

Content

- International marketing research
- Report writing and presentation
- Group work

Materials

Student will get complete study material during the course.

Teaching methods

Students learn how to plan and implement a real international marketing research project, and how to write a research report.


International marketing research, report writing and presentation, group work.

Student workload

International Marketing ResearchPresentation of a research plan and the report

Further information

Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.

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