Study Guide

Objective

You will learn how to plan and implement a real international marketing research project, and how to write a research report.

Content

- International marketing research
- Report writing and presentation
- Group work

Materials

Student will get complete study material during the course.

Teaching methods

Students learn how to plan and implement a real international marketing research project, and how to write a research report.


International marketing research, report writing and presentation, group work.

Student workload

International Marketing ResearchPresentation of a research plan and the report

Content scheduling

The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.

Option for company visits, presentations by industry representatives.

Possible assignments from the companies.

Further information

Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.

Evaluation scale

H-5

Assessment methods and criteria

Group work & Group presentation (15%)
Market research report (85%)

The overall grade is based on assessment by supervisors, company representatives (and students)