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International Market ResearchLaajuus (3 cr)

Course unit code: LTB6037

General information


Credits
3 cr
Teaching language
Finnish
Responsible person
Iouri Kotorov, Vastuuopettaja
Mika Pasanen, Vastuuopettaja

Objective

You will learn how to plan and implement a real international marketing research project, and how to write a research report.

Content

- International marketing research
- Report writing and presentation
- Group work

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