Exhibitions, Shows and Fairs (3 cr)
Code: LTB6034-3002
General information
- Enrollment
- 01.10.2022 - 31.10.2022
- Registration for the implementation has ended.
- Timing
- 09.01.2023 - 24.03.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Degree programmes
- Degree Programme in International Business
- Teachers
- Varpumaria Jeskanen
- Teacher in charge
- Varpumaria Jeskanen
- Groups
-
LBNS21Bachelor of Business Administration, International Business, Fall, 2021
- Course
- LTB6034
Evaluation scale
H-5
Objective
This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.
Content
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist