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Exhibitions, Shows and Fairs (3 cr)

Code: LTB6034-3002

General information


Enrollment
01.10.2022 - 31.10.2022
Registration for the implementation has ended.
Timing
09.01.2023 - 24.03.2023
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
3 cr
Mode of delivery
Contact learning
Unit
International Business (BB)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
English
Degree programmes
Degree Programme in International Business
Teachers
Varpumaria Jeskanen
Teacher in charge
Varpumaria Jeskanen
Groups
LBNS21
Bachelor of Business Administration, International Business, Fall, 2021
Course
LTB6034

Evaluation scale

H-5

Objective

This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.

Content

- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist

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