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Exhibitions, Shows and FairsLaajuus (3 cr)

Course unit code: LTB6034

General information


Credits
3 cr
Teaching language
English
Responsible person
Varpumaria Jeskanen, Vastuuopettaja
Olli Hatakka, Vastuuopettaja

Objective

This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.

Content

- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist

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