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International Business (5 cr)

Code: LTB6030-3002

General information


Enrollment
19.08.2022 - 28.08.2022
Registration for the implementation has ended.
Timing
29.08.2022 - 06.11.2022
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
International Business (BB)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
English
Seats
25 - 60
Degree programmes
Degree Programme in International Business
Teachers
Satu Mättö
Teacher in charge
Satu Mättö
Groups
LBNS21
Bachelor of Business Administration, International Business, Fall, 2021
Course
LTB6030

Evaluation scale

H-5

Objective

The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.

Content

- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context

Teaching methods

The course familiarizes you with the SMEs' internationalization process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. You will learn about different market entry strategies and how to operate in different business environments. After the course you will be able to appreciate the importance of marketing and networking in international context.

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