Customer Relationship Management | Study Guide, Karelia

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Customer Relationship Management (5 cr)

Code: LTP7043-3003

General information

Enrollment

01.10.2022 - 31.10.2022

Timing

13.03.2023 - 31.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 60

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

TOP22_23
Other Complimentary Studies Group Semester 2022-2023
LLAS21
BBA, Business Economics, Blended learning, Fall, 2021
LLNS21M
BBA, Business Economics, Full-time studies, Fall, 2021, marketing

Objective

The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.

Content

Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM

Evaluation scale

H-5