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Customer Relationship Management (5 cr)

Code: LTP7043-3003

General information


Enrollment
01.10.2022 - 31.10.2022
Registration for the implementation has ended.
Timing
13.03.2023 - 31.05.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 60
Degree programmes
Degree Programme in Business Economics
Teachers
Ulla Kärnä
Teacher in charge
Ulla Kärnä
Groups
LLAS21
BBA, Business Economics, Blended learning, Fall, 2021
Course
LTP7043

Evaluation scale

H-5

Objective

The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.

Content

Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM

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