Customer Relationship Management (5 cr)
Code: LTP7043-3003
General information
- Enrollment
- 01.10.2022 - 31.10.2022
- Registration for the implementation has ended.
- Timing
- 13.03.2023 - 31.05.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Ulla Kärnä
- Teacher in charge
- Ulla Kärnä
- Groups
-
LLAS21BBA, Business Economics, Blended learning, Fall, 2021
- Course
- LTP7043
Evaluation scale
H-5
Objective
The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.
Content
Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM