Market Research, LTLNS20M | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Market Research, LTLNS20M (5 cr)

Code: LTP7046-3003

General information

Enrollment

01.04.2022 - 30.04.2022

Timing

29.08.2022 - 23.10.2022

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä
Kim Wrange

Teacher in charge

Ulla Kärnä

Groups

LTLNS20
BBA, Business Economics, Full-time studies, Fall, 2020
TOP22_23
Other Complimentary Studies Group Semester 2022-2023

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.

Content

Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.

Evaluation scale

H-5