Communication, Marketing and Image Management (3 cr)
Code: HM10025-3001
General information
- Enrollment
- 30.01.2022 - 28.02.2022
- Registration for the implementation has ended.
- Timing
- 01.03.2022 - 11.06.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- RDI portion
- 2 cr
- Mode of delivery
- Distance learning
- Unit
- Open UAS
- Campus
- Tikkarinne Campus Tikkarinne 9
- Teaching languages
- Finnish
- Seats
- 12 - 80
- Degree programmes
- Degree Programme in Media
Evaluation scale
H-5
Objective
In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.
Content
Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk