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Communication, Marketing and Image Management (3 cr)

Code: HM10025-3001

General information


Enrollment
30.01.2022 - 28.02.2022
Registration for the implementation has ended.
Timing
01.03.2022 - 11.06.2022
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
0 cr
Virtual portion
3 cr
RDI portion
2 cr
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
Finnish
Seats
12 - 80
Degree programmes
Degree Programme in Media
Teachers
Ulla Kärnä
Maria Iltola
Satu Saarinen
Teacher in charge
Ulla Kärnä
Course
HM10025

Evaluation scale

H-5

Objective

In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.

Content

Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk

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