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eBusiness (4 cr)

Code: LTL6034-3004

General information


Enrollment
01.10.2022 - 31.10.2022
Registration for the implementation has ended.
Timing
09.01.2023 - 12.03.2023
Implementation has ended.
Number of ECTS credits allocated
4 cr
Local portion
0 cr
Virtual portion
4 cr
RDI portion
2 cr
Mode of delivery
Distance learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 50
Degree programmes
Degree Programme in Business Economics
Teachers
Mikko Hyttinen
Teacher in charge
Mikko Hyttinen
Groups
LLAS21
BBA, Business Economics, Blended learning, Fall, 2021
Course
LTL6034

Evaluation scale

H-5

Objective

Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.

Content

Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.

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