eBusiness (4 cr)
Code: LTL6034-3004
General information
- Enrollment
- 01.10.2022 - 31.10.2022
- Registration for the implementation has ended.
- Timing
- 09.01.2023 - 12.03.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 0 cr
- Virtual portion
- 4 cr
- RDI portion
- 2 cr
- Mode of delivery
- Distance learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Mikko Hyttinen
- Teacher in charge
- Mikko Hyttinen
- Groups
-
LLAS21BBA, Business Economics, Blended learning, Fall, 2021
- Course
- LTL6034
Evaluation scale
H-5
Objective
Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.
Content
Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.