eBusinessLaajuus (4 cr)
Course unit code: LTL6034
General information
- Credits
- 4 cr
- Teaching language
- Finnish
- Responsible person
- Mikko Hyttinen, Vastuuopettaja
Objective
Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.
Content
Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.