Successful Marketing | Study Guide, Karelia

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Successful Marketing (5 cr)

Code: LTP7037-3003

General information

Enrollment

01.10.2021 - 02.01.2022

Timing

10.01.2022 - 29.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 40

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

TOP21_22
Other Complimentary Studies Group Semester 2021-2022

Objective

The student understands the importance of marketing as a factor in the success of a company. He knows the basics of the marketing concept, personal sales work and customer experience. He / she is able to apply the most important marketing lessons, especially from the point of view of a small business.

Content

The importance of marketing as a factor in a company's success, the marketing concept, identifying customer needs and personal sales work, customer-oriented operations and its effects on the creation, maintenance and development of the company's customers.

Evaluation scale

H-5