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International Market Research (3 cr)

Code: LTB6037-3001

General information


Enrollment
01.10.2021 - 31.10.2021
Registration for the implementation has ended.
Timing
24.01.2022 - 03.04.2022
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
3 cr
RDI portion
3 cr
Mode of delivery
Contact learning
Unit
International Business (BB)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
English
Seats
20 - 45
Degree programmes
Degree Programme in International Business
Teachers
Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
LTBNS20
Bachelor of Business Administration, International Business, Fall, 2020
Course
LTB6037

Evaluation scale

H-5

Content scheduling

The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.

Option for company visits, presentations by industry representatives.

Possible assignments from the companies.

Objective

You will learn how to plan and implement a real international marketing research project, and how to write a research report.

Content

- International marketing research
- Report writing and presentation
- Group work

Materials

Student will get complete study material during the course.

Teaching methods

Students learn how to plan and implement a real international marketing research project, and how to write a research report.


International marketing research, report writing and presentation, group work.

Student workload

International Marketing ResearchPresentation of a research plan and the report

Further information

Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.

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