Study Guide

Objective

This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.

Content

- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist

Teaching methods

This course gives guidance on organizing, preparing, marketing and implementing trade fairs, exhibitions and events. The course provides the essentials of an event management: the step-by-step guidelines how to prepare for the event, what are the elements of successful implementation and what actions are taken after the exhibition/event. We also discuss and evaluate different digital marketing tools, customer relations, professional sales work and data management to support the event. We will create an event plan that covers the critical elements of a successful event.

Evaluation scale

H-5