International Market Research (3 cr)
Code: LTB6037-LTB21L1
General information
- Enrollment
- 01.10.2020 - 31.10.2020
- Registration for the implementation has ended.
- Timing
- 01.02.2021 - 04.04.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- RDI portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 45
- Degree programmes
- Degree Programme in International Business
- Teachers
- Iouri Kotorov
- Ari Stenroos
- Mika Pasanen
- Teacher in charge
- Iouri Kotorov
- Groups
-
LTBNS19Bachelor of Business Administration, International Business, Fall, 2019
- Course
- LTB6037
Evaluation scale
H-5
Content scheduling
The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.
Option for company visits, presentations by industry representatives.
Possible assignments from the companies.
Objective
You will learn how to plan and implement a real international marketing research project, and how to write a research report.
Content
- International marketing research
- Report writing and presentation
- Group work
Materials
Student will get complete study material during the course.
Teaching methods
Students learn how to plan and implement a real international marketing research project, and how to write a research report.
International marketing research, report writing and presentation, group work.
Student workload
International Marketing ResearchPresentation of a research plan and the report
Further information
Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.