International Business (5cr)
Code: LTB6030-LTA20L1
General information
- Enrollment
- 01.04.2020 - 30.04.2020
- Registration for the implementation has ended.
- Timing
- 01.09.2020 - 19.10.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in International Business
- Teachers
- Iouri Kotorov
- Teacher in charge
- Iouri Kotorov
- Groups
-
LTBNS19Bachelor of Business Administration, International Business, Fall, 2019
- Course
- LTB6030
Evaluation scale
H-5
Objective
The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
Content
- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context