Retail Sales, Marketing and Digitalization (5cr)
Code: LL10113-3001
General information
- Enrollment
- 01.10.2025 - 31.10.2025
- Registration for the implementation has begun.
- Timing
- 02.02.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 5 - 30
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Daniel Bågeberg
- Teacher in charge
- Daniel Bågeberg
- Groups
-
TOP25_26Other Complimentary Studies Group Semester 2025-2026
-
KAKK26Karelia, Open UAS, All, Spring, 2026
- Course
- LL10113
Evaluation scale
H-5
Content scheduling
Spring 2026.
Location and time
Remote implementation, not tied to time or place.
Materials
Study materials for the course
Teaching methods
The Commerce and Entrepreneurship study module consists of three online courses worth five credits. You can complete the courses independently, regardless of time and place. The courses contain current information about the commerce sector, and the K-Group serves as an example. It is recommended to start the module after completing basic studies. You can also choose only the course you want from the three study modules. The aim of the study module is to provide current information about the commerce sector, also from an entrepreneurial perspective, for your future career path.
In these studies, you study and write assignments. The assignments are diverse and require in-depth study of the topics covered, which will give you a comprehensive understanding of the retail industry and job tasks. There are no lectures in the course, as you study all the assignments independently online. The grade consists of assessed areas, such as exam questions, discussions and larger assignments to be returned. After completing the Commerce and Entrepreneurship study module (15 ECTS), you can apply for a €300 scholarship from the Retail Vocational Education Foundation.
Retail Sales and Digitalization is the second course in the Retail and Entrepreneurship course. You will understand how the success factors of retail are built on the basis of a business idea. You will learn about different customer segments, assortment, sales processes, multi-channel and marketing to support sales. You will learn the importance of retail digitalization and customer experience.
The course uses the K-Group as an example, but the course also provides a lot of information about the retail sector in general.
Course structure:
- Store-specific business idea.
- Different customer segments.
- Product ranges and services.
- Sales management.
- Marketing.
Exam schedules
Online exams possible.
Student workload
134 hours.