International Market Research (4cr)
Code: LB10026-3004
General information
- Enrollment
- 01.10.2025 - 31.10.2025
- Registration for introductions has not started yet.
- Timing
- 09.03.2026 - 09.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- English
- Seats
- 25 - 35
- Teachers
- Markku Naumanen
- Teacher in charge
- Markku Naumanen
- Groups
-
LBNK25Bachelor of Business Administration, International Business, Spring, 2025
- Course
- LB10026
Evaluation scale
H-5
Objective
After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.
Content
- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis