Study Guide

Objective

After completing the course:
- You will know the criteria of an age-friendly company.
- You will be able to applies the criteria of an age.friendly company in developing their own business or workplace.
- You will recognizes the needs of older customers as the basis of the development of the company.
- You will understands the importance of customer experience for developing the age-friendliness of their own company or workplace
- You will understand the string points of service desing.

Content

Age-friendly business expertise is the key to success! It improves customer satisfaction and loyalty, and sets your company apart from competitors. Additionally, an age-friendly company demonstrates social responsibility and shows that the company cares about the well-being of the community and leverages the purchasing power of older customers. So, learn the basics of an age-friendly business, choose age-friendliness, and promote the success of your company!

During the course, you will familiarize yourself with elderly people as a customer group and age-friendliness. You will also delve into the criteria for an age-friendly company and consider the importance of customer experience in developing your company or workplace. In the final assignment of the course, you will focus on developing an age-friendly company

The topics of the course are

- Age friendliness
- Criteria for an age friendly company
- Applying the criteria of an age.friendly company to age-friendly development of your own business or workplace
- The importance of customer experience for the development of service design
- You will specifies an process on the development of your own business or workplace using the criteria of an age-friendly company

Evaluation scale

Approved/Rejected