Marketing (3 cr)
Code: II10020-3004
General information
- Enrollment
- 01.04.2025 - 30.04.2025
- Registration for the implementation has ended.
- Timing
- 25.08.2025 - 19.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Engineering, Industrial Management
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 80 - 95
- Degree programmes
- Degree Programme in Industrial Management
- Teachers
- Eleonora Prits
- Markku Naumanen
- Teacher in charge
- Markku Naumanen
- Groups
-
IINK25Bachelor of Engineering, Industrial Management, Full-time Studies, Spring, 2025
- Course
- II10020
Evaluation scale
H-5
Objective
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Materials
will be informed later.
Teaching methods
Learning goals
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You assimilate marketing principles in the context of today’s complex global environment.
Main Content
- Marketing concepts building- Customer value creation- Segmentation targeting and positioning identification- Marketing communication and channel identification