Study Guide

Objective

You learn how to apply customer centric approach in business modeling by using service design and design thinking methods in developing user friendly solutions and value chains. You will use service design tools and methods to design a development plan for a product or a service for the chosen customer segment to improve user experience.

Content

- Describing and analysing a value chain from the user perspective
- Analysing and improving solutions and services with service design thinking tools and methods
- Implementing a development plan with design thinking toolkit

Materials

Stickdorn, M. Hormess M. Lawrence, A. Schneider, J. 2018. This is Service Design Doing. Second edition. O’Reilly Media Inc., Sebastopol, Canada.

Teaching methods

You learn how to apply customer centric approach in business modeling by using service design and design thinking methods in developing user friendly solutions and value chains. You will use service design tools and methods to design a development plan for a product or a service for the chosen customer segment and markets.

Enrolment is possible only to students, who have completed the course "Customer Insight and Customer Experience" or equivalent before taking this course.

Content:
- Describing and analysing a value chain from the user perspective
- Analysing and improving solutions and services with service design thinking tools and methods
- Implementing a development plan with design thinking toolkit (The Double Diamond)

On campus lectures and workshops. Students work in teams on a development plan.

Evaluation scale

H-5

Assessment methods and criteria

0 - 5