Creating and Marketing of an Online Store

Bachelor's Degree (UAS): Daytime implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Arts and humanities
    - Degree Programme in Media
  - Engineering, manufacturing and construction
  - Health and welfare
  - Information and Communication Technologies (ICT)
    - Degree Programme in Business Information Technology
  - Complementary and Other Studies
    - Complementary Studies
    - Business Academy
- Education in English
  - Business, administration and law
    - Degree Programme in International Business
  - Engineering, manufacturing and construction
    - Degree Programme in Industrial Management
  - Information and Communication Technologies (ICT)
    - Degree Programme in Information and Communication Technology
  - Complementary and Other Studies
    - Complementary Studies
Bachelor's Degree (UAS): Multimodal implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Engineering, manufacturing and construction
    - Degree Programme in Construction Engineering
  - Health and welfare
Master's Degree (UAS)
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Management and Leadership
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Sustainable Energy Economy
  - Engineering, manufacturing and construction
    - Degree Programme in Technology Competence Management
    - Advanced manufacturing
  - Health and welfare
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
- Education in English
  - Engineering, manufacturing and construction
    - Sustainability Management
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
Open UAS
- Education in Finnish
  - Business, administration and law
    - Open University of Applied Sciences Studies
  - Health and welfare
    - Degree Programme in Physiotherapy
    - Degree Programme in Social Services
  - Complementary and Other Studies
    - Preparatory studies
- Education in English
  - Business, administration and law
    - Open University of Applied Sciences Studies
Specialisation studies
- Education in Finnish
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
Preparatory training for immigrants
- Education in Finnish
  - Business, administration and law
    - Preparatory Education for Higher Education
- Education in English
  - Business, administration and law
    - Preparatory Education for Higher Education
Studies for exchange students
- Courses for Exchange Students
- Others

Creating and Marketing of an Online Store (5 cr)

Code: LL10031-3002

General information

Enrollment

01.04.2025 - 30.04.2025

Timing

25.08.2025 - 10.10.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

40 - 90

Degree programmes

Degree Programme in Business Economics

Teachers

Lotta Lilja

Teacher in charge

Lotta Lilja

Groups

LLNS23
BBA, Business Economics, Full-time studies, Fall, 2023

Objective

After this course, you will understand what is needed to set up and market an online store and you will be able to apply the skills in practice.

The entry level requirement for the course is the basics of digital marketing. (Basics of Digital Marketing course or equivalent).

Content

During the course, you will plan and implement an online store as group work in working life co-operation.

The course covers the following topics:
- What is a good online store like
- Various e-commerce platforms
- Marketing of an online shop
- Good customer experience in online shopping
- Legislation related to e-commerce
- Payment intermediaries and delivery methods

Evaluation scale

H-5

Further information

The course is taken at the same time as the Digital Marketing Channels course. Ideally, you should attend both courses at the same time.

Study Guide