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Marketing research in a nut shell – brief introduction to business research (1 cr)

Code: HM10106-3002

General information


Enrollment
12.04.2024 - 30.04.2024
Registration for the implementation has ended.
Timing
15.08.2024 - 31.07.2025
Implementation is running.
Number of ECTS credits allocated
1 cr
Local portion
0 cr
Virtual portion
1 cr
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Online
Teaching languages
Finnish
Seats
20 - 50
Degree programmes
Degree Programme in Media
Degree Programme in Business Economics
Teachers
Olli Hatakka
Teacher in charge
Olli Hatakka
Scheduling groups
Pienryhmä (schedulingGroup) 1 (Size: 65 . Open UAS : 65.)
Pienryhmä (schedulingGroup) 2 (Size: 0 . Open UAS : 0.)
Groups
KAKK25KE
Karelia, Open UAS, All, Summer, 2025
TOP24_25
Other Complimentary Studies Group Semester 2024-2025
Small groups
Pienryhmä (schedulingGroup) 1
Pienryhmä (schedulingGroup) 2
Course
HM10106

Evaluation scale

Approved/Rejected

Content scheduling

According to plan which is given to students in the Moodle learning environment.

Objective

This 1 credit course provides a concise and practical introduction to the world of marketing research.
The course introduces the basic concepts, methods and applications of marketing research. The course aims to give students an understanding of what marketing research is, why it is done and how it can be used in business development.

Content

The course is tailored for those planning to become entrepreneurs or already working as an entrepreneur

1. What is marketing research?
- Definition and objectives of marketing research
- Types and uses of marketing research

2. Why do we do marketing research?
- In support of business decisions
- Understanding customer behaviour
- Develop a marketing strategy

3. How is marketing research carried out?
- Defining the research problem
- Develop a research plan
- Data collection and analysis
- Interpretation and reporting of research results

Location and time

Online, the Moodle learning environment.

Materials

To be announced in the Moodle learning environment.

Teaching methods

NOTE! The course is tailored for those planning to become entrepreneurs or already working as an entrepreneur!

Online delivery in a Moodle environment, independent review of material (recordings, files, etc. related material), completion of exercises as instructed, and completion of the Moodle exam.

Student workload

1 credits = 27h. Lectures, Project work and exams.

Assessment criteria, approved/failed

Approved completion and evaluation of assignments, approved Moodletentt performance (min 50% correct out of maximum marks).

To complete the course, you must:
- Participation in online lectures, other possible activities and (possible seminars)
- completion of group work (or equivalent online assignments).
- Independent study (based on literature)
- Completion of an online exam/automated diagnostic test
Course evaluation:
Course assessment will be based on the following:
- Active participation (20%)
- Performance of group work (50%)
- Final exam (30%)

Further information

The course has been implemented in the project "Becoming an entrepreneur - learning entrepreneurial skills", co-funded by the European Union.

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