Marketing (3 cr)
Code: II10020-3003
General information
- Enrollment
- 01.10.2024 - 31.10.2024
- Registration for the implementation has ended.
- Timing
- 07.01.2025 - 01.06.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Engineering, Industrial Management
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Industrial Management
- Teachers
- Markku Naumanen
- Teacher in charge
- Markku Naumanen
- Groups
-
IINS24Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2024
- Course
- II10020
Evaluation scale
H-5
Objective
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Materials
Kotler, P. Armstrong, G. Balasubramanian, S. 2024. Principles of Marketing. 19th Edition. Pearson India. Available also as an e-book.
Teaching methods
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content:
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Lectures and workshops on campus