Marketing (3 cr)
Code: II10020-3003
General information
Enrollment
01.10.2024 - 31.10.2024
Timing
07.01.2025 - 01.06.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Bachelor of Engineering, Industrial Management
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Industrial Management
Teachers
- Markku Naumanen
Teacher in charge
Markku Naumanen
Groups
-
IINS24Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2024
Objective
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Materials
Kotler, P. Armstrong, G. Balasubramanian, S. 2024. Principles of Marketing. 19th Edition. Pearson India. Available also as an e-book.
Teaching methods
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content:
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Lectures and workshops on campus
Evaluation scale
H-5