Event Marketing (4 cr)
Code: LL10044-3001
General information
- Enrollment
- 01.04.2024 - 30.04.2024
- Registration for the implementation has ended.
- Timing
- 26.08.2024 - 20.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 40 - 90
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Hanna Vienonen
- Teacher in charge
- Hanna Vienonen
- Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
- Course
- LL10044
Evaluation scale
H-5
Objective
You understand the importance of event marketing in strengthening your organization and brand. You will learn to plan and possibly carry out a variety of experience-generating events, such as trade fairs, seminars, and conferences for an organization’s target audience.
Content
Phenomena marketing, event marketing, experiences