Event Marketing | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Event Marketing (4 cr)

Code: LL10044-3001

General information

Enrollment

01.04.2024 - 30.04.2024

Timing

26.08.2024 - 20.12.2024

Number of ECTS credits allocated

4 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

40 - 90

Degree programmes

Degree Programme in Business Economics

Teachers

Hanna Vienonen

Teacher in charge

Hanna Vienonen

Groups

LLNS22
BBA, Business Economics, Full-time studies, Fall, 2022

Objective

You understand the importance of event marketing in strengthening your organization and brand. You will learn to plan and possibly carry out a variety of experience-generating events, such as trade fairs, seminars, and conferences for an organization’s target audience.

Content

Phenomena marketing, event marketing, experiences

Evaluation scale

H-5