Skip to main content

Event MarketingLaajuus (4 cr)

Course unit code: LL10044

General information


Credits
4 cr
Teaching language
Finnish
Responsible person
Ulla Kärnä
Lotta Lilja
Hanna Vienonen

Objective

You understand the importance of event marketing in strengthening your organization and brand. You will learn to plan and possibly carry out a variety of experience-generating events, such as trade fairs, seminars, and conferences for an organization’s target audience.

Content

Phenomena marketing, event marketing, experiences

Go back to top of page