Service Concept Design and Brand Management

Bachelor's Degree (UAS): Daytime implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Arts and humanities
    - Degree Programme in Media
  - Engineering, manufacturing and construction
  - Health and welfare
  - Information and Communication Technologies (ICT)
    - Degree Programme in Business Information Technology
  - Complementary and Other Studies
    - Complementary Studies
    - Business Academy
- Education in English
  - Business, administration and law
    - Degree Programme in International Business
  - Engineering, manufacturing and construction
    - Degree Programme in Industrial Management
  - Information and Communication Technologies (ICT)
    - Degree Programme in Information and Communication Technology
  - Complementary and Other Studies
    - Complementary Studies
Bachelor's Degree (UAS): Multimodal implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Engineering, manufacturing and construction
    - Degree Programme in Construction Engineering
  - Health and welfare
Master's Degree (UAS)
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Management and Leadership
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Sustainable Energy Economy
  - Engineering, manufacturing and construction
    - Degree Programme in Technology Competence Management
    - Advanced manufacturing
  - Health and welfare
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
- Education in English
  - Engineering, manufacturing and construction
    - Sustainability Management
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
Open UAS
- Education in Finnish
  - Business, administration and law
    - Open University of Applied Sciences Studies
  - Health and welfare
    - Degree Programme in Physiotherapy
    - Degree Programme in Social Services
  - Complementary and Other Studies
    - Preparatory studies
- Education in English
  - Business, administration and law
    - Open University of Applied Sciences Studies
Specialisation studies
- Education in Finnish
  - Agriculture, forestry, fisheries and veterinary
    - Bioeconomy Specialisation Studies
    - Degree Programme in Forestry
Preparatory training for immigrants
- Education in Finnish
  - Business, administration and law
    - Preparatory Education for Higher Education
- Education in English
  - Business, administration and law
    - Preparatory Education for Higher Education
Studies for exchange students and CampusOnline

Service Concept Design and Brand Management (5 cr)

Code: PR10028-3001

General information

Enrollment

01.04.2024 - 30.04.2024

Timing

21.10.2024 - 20.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Restonomikoulutus (PR)

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 60

Degree programmes

Degree Programme in Tourism and Service Business

Teachers

Hanna Vienonen

Teacher in charge

Hanna Vienonen

Groups

PRAS22
Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022

Teaching methods

The central content of the course is the basics and channels of service conceptualization and brand management.
Joint lectures and group-specific exercises form a versatile whole.
Assignments are done individually and in groups, and there is also an exam/summary group assignment.

Student workload

About 135 hours

Evaluation scale

H-5

Study Guide