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Service Concept Design and Brand Management (5 cr)

Code: PR10028-3001

General information


Enrollment

01.04.2024 - 30.04.2024

Timing

21.10.2024 - 20.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Restonomikoulutus (PR)

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

20 - 60

Degree programmes

  • Degree Programme in Tourism and Service Business

Teachers

  • Hanna Vienonen

Teacher in charge

Hanna Vienonen

Groups

  • PRAS22
    Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022

Teaching methods

The central content of the course is the basics and channels of service conceptualization and brand management.
Joint lectures and group-specific exercises form a versatile whole.
Assignments are done individually and in groups, and there is also an exam/summary group assignment.

Student workload

About 135 hours

Evaluation scale

H-5