Corporate and Social Communication (5 cr)
Code: HM10058-3002
General information
- Enrollment
- 01.04.2025 - 30.04.2025
- Registration for the implementation has ended.
- Timing
- 01.09.2025 - 19.10.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Medianomikoulutus (HM)
- Campus
- Tikkarinne Campus Tikkarinne 9
- Teaching languages
- Finnish
- Seats
- 15 - 50
- Degree programmes
- Degree Programme in Media
- Teachers
- Martha Balerina
- Olli Haapiainen
- Teacher in charge
- Olli Haapiainen
- Groups
-
HMNS23Media (BA), Full-time Studies, Fall, 2023
- Course
- HM10058
Evaluation scale
H-5
Objective
Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner
Content
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.
Teaching methods
Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner
Key concepts:
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.