eCommerce | Study Guide, Karelia

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eCommerce (4 cr)

Code: LL10020-3003

General information

Enrollment

01.04.2024 - 30.04.2024

Timing

26.08.2024 - 20.12.2024

Number of ECTS credits allocated

4 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 90

Degree programmes

Degree Programme in Business Economics

Teachers

Mikko Hyttinen

Teacher in charge

Mikko Hyttinen

Groups

LLNS23
BBA, Business Economics, Full-time studies, Fall, 2023

Objective

-understand the opportunities of e-commerce to support the company's operations.
-will be familiar with the key concepts of e-commerce.
-recognize the opportunities and challenges of the internet and social media for the company's communications.
-can draw up a plan for the development of the company's eCommerce practices.

Content

-eCommerce
-online store
-online marketing and web analytics
-emarketing communication and social media
-legal aspects of ecommerce

Evaluation scale

H-5