Responsible Communication and Marketing in Tourism (3 cr)
Code: PR10003-3002
General information
Enrollment
01.10.2023 - 31.10.2023
Timing
04.04.2024 - 31.05.2024
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Tarja Kupiainen
Teacher in charge
Raija Ruusunen
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
-
PRAS23Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2023
-
PRNS21Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021
Teaching methods
This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.
Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.
After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice
Evaluation scale
H-5