Responsible Communication and Marketing in Tourism

Bachelor's Degree (UAS): Daytime implementation
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    - Degree Programme in Business Economics
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    - Degree Programme in Forestry
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    - Degree Programme in Industrial Management
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    - Complementary Studies
Bachelor's Degree (UAS): Multimodal implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Engineering, manufacturing and construction
    - Degree Programme in Construction Engineering
  - Health and welfare
Master's Degree (UAS)
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    - Degree Programme in Business Management and Leadership
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    - Degree Programme in Sustainable Energy Economy
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    - Complementary Studies (Master's Degree)
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    - Sustainability Management
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    - Complementary Studies (Master's Degree)
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    - Open University of Applied Sciences Studies
Specialisation studies
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  - Agriculture, forestry, fisheries and veterinary
    - Bioeconomy Specialisation Studies
    - Degree Programme in Forestry
Preparatory training for immigrants
- Education in Finnish
  - Business, administration and law
    - Preparatory Education for Higher Education
- Education in English
  - Business, administration and law
    - Preparatory Education for Higher Education
Studies for exchange students and CampusOnline

Responsible Communication and Marketing in Tourism (3 cr)

Code: PR10003-3002

General information

Enrollment

01.10.2023 - 31.10.2023

Timing

04.04.2024 - 31.05.2024

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Restonomikoulutus (PR)

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

English

Seats

20 - 60

Degree programmes

Degree Programme in Tourism and Hospitality Management

Teachers

Tarja Kupiainen

Teacher in charge

Raija Ruusunen

Groups

TOP23_24
Other Complimentary Studies Group Semester 2023-2024
PRAS22
Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
PRAS23
Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2023
PRNS21
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021

Teaching methods

This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.

Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.

After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice

Evaluation scale

H-5

Study Guide