Visual Communication (6 cr)

Evaluation scale

H-5

Objective

Student
- understands how the human perception and processing of visual information works
- can read and interpret visual messages
- masters the means of visual expression in creating and conveying one's own visual message
- is able to produce images for various practical purposes with a digital camera
- know how to build up and enhance visual messages by image editing
- understands the different realtionships between images and text and manages the basics of typographic design
- is able to act as an active participant in the learner group, contributing to the achievement of the common goal
- is able to give constructive feedback on the learning tasks of others and utilize the feedback received in the development of one's own competence
- masters photography techniques in a variety of ways

Content

This course introduces the processes of visual communication from the perspectives of both the recipient and the author of the message. To build a visual message, it is central to understand the interaction between works and the recipient, as well as master the creative process between the author and the work. To understand how a visual message is created and how it affects us, we explore visual expression through photography and graphic design as authors and recipients. The course explores the historical and cultural perspective of the world of visual messages. New ways of visual expression will be explored by looking in more depth to some of the special techniques of digital imaging. Key themes include visual literacy and semiotic image interpretation (representation), the process of conveying a visual message from author to recipient (human perception and information processing), means of photo expression (photojournalism, conceptual photography), the relation of text and image in a visual message (advertising, poster graphics), special techniques (stereo image, panorama, HDR, timelapse, sequence).