Communication, Marketing and Image ManagementLaajuus (3 cr)
Code: HM10025
Credits
3 op
Objective
In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.
This course is part of the Smart Event Managers (SME) Event Production Implementation course.
Content
Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk
Further information
The course includes digital source material and teaching recordings on event communication, marketing communication and image. As evidence of competence, you draw up task-specific communication and marketing communication plans.
Enrollment
12.08.2024 - 22.09.2024
Timing
23.09.2024 - 06.12.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
- Finnish
Seats
10 - 70
Degree programmes
- Degree Programme in Media
Teachers
- Ulla Kärnä
Teacher in charge
Ulla Kärnä
Scheduling groups
- Avoin amk ja RIPA (Size: 20. Open UAS: 20.)
- Tutkinto-opiskelijat (Size: 20. Open UAS: 0.)
Groups
-
KAKS24Karelia, Open UAS, All, Fall, 2024
Small groups
- Open UAS and RIPA
- Degree Students
Objective
In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.
This course is part of the Smart Event Managers (SME) Event Production Implementation course.
Content
Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk
Evaluation scale
Approved/Rejected
Further information
The course includes digital source material and teaching recordings on event communication, marketing communication and image. As evidence of competence, you draw up task-specific communication and marketing communication plans.
Enrollment
20.01.2024 - 18.02.2024
Timing
19.02.2024 - 17.05.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
- Finnish
Seats
15 - 50
Degree programmes
- Degree Programme in Media
Teachers
- Ulla Kärnä
- Satu Saarinen
Teacher in charge
Ulla Kärnä
Scheduling groups
- Avoimen opiskelijat (Size: 20. Open UAS: 20.)
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
KAKK24Karelia, Open UAS, All, Spring, 2024
Small groups
- Open UAS students
Objective
In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.
This course is part of the Smart Event Managers (SME) Event Production Implementation course.
Content
Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk
Evaluation scale
Approved/Rejected
Further information
The course includes digital source material and teaching recordings on event communication, marketing communication and image. As evidence of competence, you draw up task-specific communication and marketing communication plans.
Enrollment
01.10.2022 - 31.10.2022
Timing
15.02.2023 - 31.05.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
10 - 40
Degree programmes
- Degree Programme in Media
Teachers
- Ulla Kärnä
- Maria Iltola
- Satu Saarinen
Teacher in charge
Maria Iltola
Scheduling groups
- Avoimen opiskelijat (Size: 100. Open UAS: 100.)
Groups
-
KAKK23Karelia, Open UAS, All, Spring, 2023
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
Small groups
- Open UAS students
Objective
In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.
This course is part of the Smart Event Managers (SME) Event Production Implementation course.
Content
Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk
Evaluation scale
H-5
Further information
The course includes digital source material and teaching recordings on event communication, marketing communication and image. As evidence of competence, you draw up task-specific communication and marketing communication plans.
Enrollment
30.01.2022 - 28.02.2022
Timing
01.03.2022 - 11.06.2022
Number of ECTS credits allocated
3 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Open UAS
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
- Finnish
Seats
12 - 80
Degree programmes
- Degree Programme in Media
Teachers
- Ulla Kärnä
- Maria Iltola
- Satu Saarinen
Teacher in charge
Ulla Kärnä
Groups
-
KAKK22Karelia, Open UAS, All, Spring, 2022
Objective
In this course you will get information about effective internal and external communication of the event. With the help of examples, you will become familiar with the practical implementations of communication and marketing and understand the importance of image and image management for an event. During the course you will learn how to draw up a communication and marketing communication plan to support the implementation of the event.
This course is part of the Smart Event Managers (SME) Event Production Implementation course.
Content
Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk
Evaluation scale
H-5
Further information
The course includes digital source material and teaching recordings on event communication, marketing communication and image. As evidence of competence, you draw up task-specific communication and marketing communication plans.