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Digital MarketingLaajuus (4 op)

Tunnus: LB10032

Laajuus

4 op

Osaamistavoitteet

During the course you familiarise with different social media channels and Google in marketing perspective. You can set goals to marketing campaigns and choose right channels to achieve the goals. You learn the main tools and marketing channels (eg. Facebook, LinkedIn, Instagram, Tiktok, Youtube, Google and SEO) and you are able to apply them in implementing digital marketing activities. This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.

Sisältö

- Search engine optimisation and marketing (Google, GoogleAd, SEO)
- Marketing in social media (Facebook, LinkedIn, Instagram, Tiktok, etc.)
- Social selling
- Inbound + Outbound = Smartbound
- Analytics and continuous improvement
- Planning a digital marketing campaign and measuring the results

Lisätiedot

This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.

Ilmoittautumisaika

01.10.2023 - 31.10.2023

Ajoitus

12.01.2024 - 15.03.2024

Opintopistemäärä

4 op

Toteutustapa

Lähiopetus

Yksikkö

International Business (BB)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet
  • Englanti
Paikat

25 - 35

Koulutus
  • Degree Programme in International Business
Opettaja
  • Varpumaria Jeskanen
Vastuuopettaja

Varpumaria Jeskanen

Ryhmät
  • LBNS22
    Tradenomi (BBA), International Business, syksy, 2022

Tavoitteet

During the course you familiarise with different social media channels and Google in marketing perspective. You can set goals to marketing campaigns and choose right channels to achieve the goals. You learn the main tools and marketing channels (eg. Facebook, LinkedIn, Instagram, Tiktok, Youtube, Google and SEO) and you are able to apply them in implementing digital marketing activities. This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.

Sisältö

- Search engine optimisation and marketing (Google, GoogleAd, SEO)
- Marketing in social media (Facebook, LinkedIn, Instagram, Tiktok, etc.)
- Social selling
- Inbound + Outbound = Smartbound
- Analytics and continuous improvement
- Planning a digital marketing campaign and measuring the results

Arviointiasteikko

H-5

Lisätiedot

This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.