Digital MarketingLaajuus (4 cr)
Code: LB10032
Credits
4 op
Objective
During the course you familiarise with different social media channels and Google in marketing perspective. You can set goals to marketing campaigns and choose right channels to achieve the goals. You learn the main tools and marketing channels (eg. Facebook, LinkedIn, Instagram, Tiktok, Youtube, Google and SEO) and you are able to apply them in implementing digital marketing activities. This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.
Content
- Search engine optimisation and marketing (Google, GoogleAd, SEO)
- Marketing in social media (Facebook, LinkedIn, Instagram, Tiktok, etc.)
- Social selling
- Inbound + Outbound = Smartbound
- Analytics and continuous improvement
- Planning a digital marketing campaign and measuring the results
Further information
This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.
Enrollment
01.10.2023 - 31.10.2023
Timing
12.01.2024 - 15.03.2024
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
25 - 35
Degree programmes
- Degree Programme in International Business
Teachers
- Varpumaria Jeskanen
Teacher in charge
Varpumaria Jeskanen
Groups
-
LBNS22Bachelor of Business Administration, International Business, Fall, 2022
Objective
During the course you familiarise with different social media channels and Google in marketing perspective. You can set goals to marketing campaigns and choose right channels to achieve the goals. You learn the main tools and marketing channels (eg. Facebook, LinkedIn, Instagram, Tiktok, Youtube, Google and SEO) and you are able to apply them in implementing digital marketing activities. This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.
Content
- Search engine optimisation and marketing (Google, GoogleAd, SEO)
- Marketing in social media (Facebook, LinkedIn, Instagram, Tiktok, etc.)
- Social selling
- Inbound + Outbound = Smartbound
- Analytics and continuous improvement
- Planning a digital marketing campaign and measuring the results
Location and time
Lectures and workshops + intensive week (week 11)
Evaluation scale
H-5
Further information
This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.