Successful Marketing (5 cr)
Code: LTP7037-3004
General information
Enrollment
01.10.2022 - 22.01.2023
Timing
06.02.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Ulla Kärnä
Teacher in charge
Ulla Kärnä
Scheduling groups
- Pienryhmä (schedulingGroup) 1 (Size: 10. Open UAS: 10.)
- Pienryhmä (schedulingGroup) 2 (Size: 10. Open UAS: 0.)
Groups
-
KAKK23Karelia, Open UAS, All, Spring, 2023
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
Small groups
- Pienryhmä (schedulingGroup) 1
- Pienryhmä (schedulingGroup) 2
Objective
The student understands the importance of marketing as a factor in the success of a company. He knows the basics of the marketing concept, personal sales work and customer experience. He / she is able to apply the most important marketing lessons, especially from the point of view of a small business.
Content
The importance of marketing as a factor in a company's success, the marketing concept, identifying customer needs and personal sales work, customer-oriented operations and its effects on the creation, maintenance and development of the company's customers.
Evaluation scale
H-5