Digital Marketing Channels in B2C and B2B Commerce (5 cr)
Code: LTP7226-3002
General information
Enrollment
01.04.2021 - 30.09.2021
Timing
18.10.2021 - 18.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
10 - 20
Degree programmes
- Degree Programme in Business Economics
Teachers
- Lotta Lilja
Teacher in charge
Lotta Lilja
Groups
-
KAKS21Karelia, Open UAS, All, Fall, 2021
-
TOP21_22Other Complimentary Studies Group Semester 2021-2022
Objective
Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.
Evaluation scale
H-5