Marketing (9 op)
Toteutuksen tunnus: LTB6011-3001
Toteutuksen perustiedot
Ilmoittautumisaika
24.08.2020 - 30.09.2020
Ajoitus
02.09.2020 - 25.11.2020
Opintopistemäärä
9 op
TKI-osuus
4 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Degree Programme in International Business
Opettaja
- Iouri Kotorov
Vastuuopettaja
Iouri Kotorov
Ryhmät
-
LTBNS20Tradenomi (BBA), International Business, syksy, 2020
Tavoitteet
The course familiarises you with the basic concepts of marketing and gives an overall picture of marketing mix decisions. You know the concepts and tools of customer relationship marketing, understand the factors that influence consumer buying behavior. You apply marketing theoretical studies into different fictive cases.
Sisältö
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication
Arviointiasteikko
H-5