Marketing (9 cr)
Code: LTB6011-3001
General information
Enrollment
24.08.2020 - 30.09.2020
Timing
02.09.2020 - 25.11.2020
Number of ECTS credits allocated
9 op
RDI portion
4 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in International Business
Teachers
- Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
-
LTBNS20Bachelor of Business Administration, International Business, Fall, 2020
Objective
The course familiarises you with the basic concepts of marketing and gives an overall picture of marketing mix decisions. You know the concepts and tools of customer relationship marketing, understand the factors that influence consumer buying behavior. You apply marketing theoretical studies into different fictive cases.
Content
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication
Evaluation scale
H-5