Basics of Marketing (3 op)
Toteutuksen tunnus: II6116-3001
Toteutuksen perustiedot
Ilmoittautumisaika
01.10.2020 - 31.10.2020
Ajoitus
01.02.2021 - 28.02.2021
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
Insinöörikoulutus / Bachelor of Engineering, Industrial Management (II)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
10 - 50
Koulutus
- Degree Programme in Industrial Management
Opettaja
- Iouri Kotorov
Vastuuopettaja
Iouri Kotorov
Ryhmät
-
IINS20Insinööri (AMK), Industrial Management, päivä, syksy, 2020
Tavoitteet
The course familiarises you with the basic concepts of marketing and gives an overall picture of marketing mix decisions. You know the concepts and tools of customer relationship marketing, understands the factors that influence consumer buying behavior. You apply marketing theoretical studies into different fictive cases.
Sisältö
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication
Arviointiasteikko
H-5