Basics of Marketing (3 cr)
Code: II6116-3001
General information
Enrollment
01.10.2020 - 31.10.2020
Timing
01.02.2021 - 28.02.2021
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Bachelor of Engineering, Industrial Management
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
10 - 50
Degree programmes
- Degree Programme in Industrial Management
Teachers
- Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
-
IINS20Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2020
Objective
The course familiarises you with the basic concepts of marketing and gives an overall picture of marketing mix decisions. You know the concepts and tools of customer relationship marketing, understands the factors that influence consumer buying behavior. You apply marketing theoretical studies into different fictive cases.
Content
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication
Location and time
On-campus
Materials
Philip Kotler, Gary Armstrong, 2007 or newer European edition, Principles of Marketing
Teaching methods
Holistic business understanding, marketing competence, global business competence and skills, ethical competence.
The course familiarizes the student with the basic concepts of marketing and gives an overall picture of marketing mix decisions. The student knows the concepts and tools of customer relationship marketing, understands the factors that influence consumer buying behavior. The student applies marketing theoretical studies into different fictive cases.
Further information
Core content:
-Marketing Concept
-Creating Customer Value and Satisfaction
-Strategic Planning and the Marketing Process
-Consumer Markets and Consumer Buying Behavior
-Product and Service ConceptProduct Life-Cycle,
-Pricing of Products
-Marketing Communication
Evaluation scale
H-5
Assessment methods and criteria
Group work 10%
Group presentations 5%
Group discussion 5%
Activity 10%
Exam 70%
Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.