Market Entry StrategyLaajuus (5 cr)
Course unit code: LB10046
General information
- Credits
- 5 cr
- Teaching language
- English
- Responsible person
- Iouri Kotorov, Vastuuopettaja
Objective
The Market Entry Strategy course examines what companies need to know to ensure the success of new international ventures. You will learn how to develop, evaluate and analyse market entry options and then select the most effective strategy. You will learn how to optimise and use time productively, convert strong skills, and minimise the weaknesses of teammates. With this knowledge, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.
Content
- Development, evaluation and analysis of market entry options
- Selection of the most effective strategy
- Discovering how to implement and manage a new market entry strategy
- Building a successful future in a new market