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Strategic Planning and ManagementLaajuus (5 cr)

Course unit code: YP10001

General information


Credits
5 cr
Teaching language
Finnish
Responsible person
Kim Wrange, Vastuuopettaja

Objective

After completing the course, you will be able to:
- Conduct the background analyses needed for an organization's strategic planning and create a strategic plan.
- Monitor the implementation of the plan and collect evaluation data for further development of the plan.
- Develop the strategy in line with defined values and ethically acceptable principles, taking into account diverse customers and a comprehensive approach to customer thinking.
- Lead the organization using the strategic plan and renew the strategy with a customer-oriented approach, anticipating future customer needs.
- Serve on the organization's board.

Content

- Strategy planning process
- Strategic planning
- Customer relationship management
- Customer strategies
- Board work
- Strategic work

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