Marketing LawLaajuus (4 cr)

Objective

Student:
- knows key marketing legislation and regulatory guidelines
- is able to obtain legal information from a variety of sources
- be able to produce appropriate reports and oral presentations
- can apply the knowledge acquired to practical marketing situations
- understand the importance of good marketing practice
- can independently assess the legality of marketing

Content

- regulations and guidance from the authorities on the marketing of products and services
- trade mark and design protection in marketing
- copyright in marketing
- marketing in accordance with good practice
- data protection in marketing
- marketing of specific products