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Marketing LawLaajuus (4 cr)

Course unit code: LL10043

General information


Credits
4 cr
Teaching language
Finnish
Responsible person
Atte Korte

Objective

Student:
- knows key marketing legislation and regulatory guidelines
- is able to obtain legal information from a variety of sources
- be able to produce appropriate reports and oral presentations
- can apply the knowledge acquired to practical marketing situations
- understand the importance of good marketing practice
- can independently assess the legality of marketing

Content

- regulations and guidance from the authorities on the marketing of products and services
- trade mark and design protection in marketing
- copyright in marketing
- marketing in accordance with good practice
- data protection in marketing
- marketing of specific products

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