Marketing CommunicationLaajuus (4 cr)

Objective

You will understand the importance of internal and external and visual communication in building a brand and operating an organization through different channels. You know how to plan and implement communication, produce marketing material and plan a marketing communication campaign.

Content

Key concepts:
Marketing campaign planning
Content Marketing
Internal and external communication
Writing a marketing letter, marketing text types
Planning and organizing a customer event
Media release and invitation
Visual communication